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LIST PRICE $88.00 Save 99%
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Format: Hardcover ISBN-10: 0133729885 ISBN-13: 9780133729887 Jan 1997 Publisher: Prentice Hall 672 pages Edition: 6 Language: English |
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In general items shipped via Media Mail should arrive in 2-9 days (excluding Alaska and Hawaii) from the time of shipping * ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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Details

| Size | | Length: | 672 pages | | Height: | 10.5 in | | Width: | 8.5 in | | Thickness: | 1.2 in | | Weight: | 48.8 oz |
Industry Reviews A revised comprehensive text (4th ed., 1991) for both graduate and undergraduate students, balancing behavioral concepts, research findings, and applied marketing examples to explain the relevant concepts upon which the discipline of consumer behavior is based. Annotation copyright Book News, Inc. Portland, Or. Payne
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