Details
| Details | | Series: | The Guilford Communication Series |
| Size | | Height: | 9.5 in | | Width: | 6.3 in | | Thickness: | 1.0 in | | Weight: | 24.8 oz |
Industry Reviews
A sourcebook of communication research scales that measure important communication constructs. Presents the scales themselves, instructions for administration and scoring, and information on validity and reliability. Scales are drawn from areas such as interpersonal, mass, organizational, and instructional communication. Includes scales of behavior alteration techniques, perceived realism, student motivation, and verbal aggressiveness. Annotation copyright Book News, Inc. Portland, Or.
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