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Format: Hardcover
 ISBN-10: 007296183X
 ISBN-13: 9780072961836
 Jan 2005
 Publisher: McGraw-Hill
 491 pages
 McGraw-Hill/Irwin Series in Marketing
 Edition: 8
 Language: English |
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* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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| Details | | Series: | McGraw-Hill/Irwin Series in Marketing |
| Size | | Length: | 491 pages | | Height: | 10.0 in | | Width: | 8.0 in | | Thickness: | 0.8 in | | Weight: | 40.0 oz |
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