Details
Synopsis
Rob Walker's BUYING IN is an insightful, if occasionally disturbing, account of the recent trends in marketing to an American public that is, supposedly, tired of being marketed to. Walker, who has written the popular "Consumed" column in the New York Times Magazine, explores how consumers gravitate to brands that connect somehow to their personal identities and self-images. He explains concepts and practices such as "viral marketing" and "murketing," and includes judiciously selected case studies of companies such as American Apparel, Red Bull, and iPod whose cutting edge marketing strategies sometimes fascinate and sometimes repel. Walker's report underscores the fact that that American consumers are still in denial about their buying habits and about their addiction to products and commodities.
| Size | | Length: | 291 pages | | Height: | 9.8 in | | Width: | 6.8 in | | Thickness: | 1.2 in | | Weight: | 19.2 oz |
Industry Reviews
"Walker makes an exceptionally insightful and reflective guide to this brave new world, ever prepared to cajole his readers into thinking a little harder about cultural phenomena we take for granted and too all blithely write off as affecting everyone but ourselves."
(12/08/2008)
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