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Built to Last Intl: Successful Habits of Visionary Companies
(Paperback, 2002)
Author: James C. Collins
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Synopsis
Collins, author of GOOD TO GREAT, examines 18 companies and deduces what makes these choices "visionary", or what keeps some of them at the forefront of their respective sectors. BUILT TO LAST looks at a range of companies, from Disney to GM, contrasting their business models and strategies, showing how, in two similar companies, one succeeds while the other falls by the wayside.
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