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Brand Warfare: 10 Rules for Building the Killer Brand Lessons for New and Old Economy Players
(Hardcover, 2001) Other Editions...

Author: David F. D'Alessandro, Michele Owens
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Format: Hardcover
ISBN-10: 0071362932
ISBN-13: 9780071362931
Mar 2001
Publisher: McGraw-Hill
185 pages
Language: English
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Paperback, 2002 - $0.99 Save 94%

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