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Brand Warfare: 10 Rules for Building the Killer Brand Lessons for New and Old Economy Players
(Hardcover, 2001) Other Editions...

Author: David F. D'Alessandro, Michele Owens

In this marketing guide, a CEO shares his experience and wisdom on how branding can be a most powerf...
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Format: Hardcover
ISBN-10: 0071362932
ISBN-13: 9780071362931
Mar 2001
Publisher: McGraw-Hill
185 pages
Language: English
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Synopsis
In this marketing guide, a CEO shares his experience and wisdom on how branding can be a most powerful tool that can provide the best bang for the buck--if done properly. D'Allessandro offers ten succinct rules as guides for the businessperson and for the curious general reader.

Size
Length:185 pages
Height:9.3 in
Width:6.3 in
Thickness:1.0 in
Weight:16.8 oz


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