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Format: Hardcover

ISBN-10: 0072525231

ISBN-13: 9780072525236

Apr 2005

Publisher: McGraw-Hill

McGraw-Hill/Irwin Series in Marketing

Edition: 15

Language: English
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Basic Marketing: A Global-Managerial Approach (Hardcover, 2005) Other Editions...
Author: E. Jerome McCarthy, William D. Perreault

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Other Editions
Hardcover, 1996 - Buy it now for $0.75 (Save 99%)
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Hardcover, 1995 - Not in stock. Add to Wish List
Binding Unknown, 1996 - Buy it now for $41.34
Paperback, 2006 - Buy it now for $19.08
About this Book
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Series:McGraw-Hill/Irwin Series in Marketing

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