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Format: Hardcover

ISBN-10: 0072525231

ISBN-13: 9780072525236

Apr 2005

Publisher: McGraw-Hill

McGraw-Hill/Irwin Series in Marketing

Edition: 15

Language: English
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Basic Marketing: A Global Managerial Approach (Hardcover, 2005)
Author: E. Jerome McCarthy, William D. Perreault
Price: $30.00
Seller: fredsimmons (33Feedback is 10 to 49) 100%

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Condition: Brand New
Seller's Comments: Basic Marketing - A Global-Managerial Approach, 15th Edition, Hardcover. STILL IN SHRINK WRAP, includes "Applications in Basic Marketing - Clipping from the Popular Press!" Unopened!

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