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Ama Complete Guide to Small Business Advertising
(Hardcover, 1994)

Author: Joe Vitale
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Format: Hardcover
ISBN-10: 0844235946
ISBN-13: 9780844235943
Oct 1994
Publisher: Ntc Business Books
Language: English
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Height:9.5 in
Width:7.5 in
Thickness:1.0 in
Weight:26.4 oz

Industry Reviews
A book of formulas and techniques for creating successful advertising, designed for small business owners. Covers open letters and advertorials, headlines, using illustrations and photos, tips on writing ad copy, using testimonials and guarantees, direct mail, Yellow Pages tips, and radio and tv ads. Includes worksheets and checklists. Annotation copyright Book News, Inc. Portland, Or.



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