Details
Synopsis
This is the story of two men who served as backroom strategists on every presidential contest from Richard Nixon to George W. Bush. David Sawyer was a New England aristocrat with dreams of becoming a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. The men of Sawyer-Miller were a small but extraordinary group who invented an American style of political campaigning and exported it around the world. Theirs is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American, and how American business became political.--From publisher description.
| Size | | Length: | 252 pages | | Height: | 9.5 in | | Width: | 6.3 in | | Thickness: | 1.0 in | | Weight: | 17.0 oz |
Industry Reviews
"When Harding delves into what makes some campaigns work and others fail, his text provides a revealing analysis of mass psychology within a democracy....A solid read about a vitally important and often overlooked aspect of political life."
(03/15/2008)
"As a snapshot of politics in the 1980s, James Harding's book works very well, being written with a lovely eye for character and a wry, ironic detachment."
(08/01/2008)
"[Harding's] book has the rigour of a business school case study, the romance of a campaign trail legend and the arguments of a not always persuasive political scientist."
(09/19/2008)
|
)
)
)
)
)
)
All rights reserved.
