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Advertising and Promotion: An Integrated Marketing Communications Perspective
(Hardcover, 2008)
Author:
George E. Belch
,
Michael A. Belch
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Format:
Hardcover
ISBN-10:
0073381098
ISBN-13:
9780073381091
Jul 2008
Publisher:
McGraw-Hill/Irwin
838 pages
Language:
English
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Details
Size
Length:
838 pages
Height:
11.0 in
Width:
8.8 in
Thickness:
1.2 in
Weight:
70.4 oz
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