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Advertising and Promotion: An Integrated Marketing Communications Perspective
(Hardcover, 2008)

Author: George E. Belch, Michael A. Belch

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Format: Hardcover
ISBN-10: 0073381098
ISBN-13: 9780073381091
Jul 2008
Publisher: McGraw-Hill/Irwin
838 pages
Language: English
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Size
Length:838 pages
Height:11.0 in
Width:8.8 in
Thickness:1.2 in
Weight:70.4 oz


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