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Format: Paperback
 ISBN-10: 0256122512
 ISBN-13: 9780256122510
 Sep 1993
 Publisher: McGraw-Hill
 McGraw Hill/Irwin Series in Marketing
 Edition: 6
 Language: English |
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* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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* ML=ships from multiple locations, AE/AP/AA=ships from U.S. Military location.
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| Details | | Series: | McGraw Hill/Irwin Series in Marketing |
| Size | | Height: | 9.3 in | | Width: | 7.5 in | | Thickness: | 0.5 in | | Weight: | 21.6 oz |
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